Harley-Davidson

We created a new wordmark that helped to evolve the the brand into a space that is defined by precision, modernity and simplicity. 

The shield is one of the most iconic brandsmarks on the planet. This gave us the liberty to lead with a modern distillation of the heritage in the form of the refined shield.

The entire look and feel, from our layouts and photography to our type treatments, was built around our three brand principles.

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